I’m getting ready to head out on a 7-day silent meditation retreat, and I’ve been feeling a little weird about it.

So I really appreciated coming across Paul Graham’s essay, The Acceleration of Addictiveness, which in large part explains why I’m doing this. A computer programmer and founder of the startup funder Y Combinator, Graham — who’s also a wonderful essayist — explains that while technology has brought us many great things, it’s also made our world much more addictive.

For example: “Food has been transformed by a combination of factory farming and innovations in food processing into something with way more immediate bang for the buck, and you can see the results in any town in America. Checkers and solitaire have been replaced by World of Warcraft and FarmVille. TV has become much more engaging, and even so it can’t compete with Facebook.”

The result is that we’re constantly being drawn toward things that technology has allowed some big company to profit from by capturing our attention. The consequences range from obesity to ADHD to home-grown terrorism.

As individuals, it means we each have to pay that much more attention to where we’re putting our attention, and to whether it’s what we really want to be focusing on. This is what meditation is all about.

Graham calls it the difference between what’s “normal” and what’s “natural”. It may be “normal” to binge-watch your favorite series on Netflix, but sitting on a couch for hours on end (and likely adding some junk food and alcohol to the mix) is hardly what our bodies were made for. After a while, it doesn’t feel very good.

On the other hand, refraining from “normal” things like television and processed food and electronics, even briefly, can make you seem pretty weird. Already, “someone trying to live well would seem eccentrically abstemious in most of the US,” Graham writes, predicting technology will only accelerate the trend. “You can probably take it as a rule of thumb from now on that if people don’t think you’re weird, you’re living badly.”

I take some comfort from that. Living the life you choose requires turning away from lots of things the modern world is trying to convince you you should do, mostly because someone’s making a huge profit off it. Thinking and living independently is hardly “normal” these days, but it does tend to feel a whole lot better and more “natural”.

I’ll have to remind myself of that when I’m sitting in silent meditation next week and inevitably start wondering what the hell I’m doing there.